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Momentum Grows for Mashups and Agile in the Enterprise,
According to Serena Tag Participants
Application development expands to include more individuals across an organization
REDWOOD CITY, Calif. — November 3, 2008 — Attendees at the 2008 Serena Tag Conference, held in Silicon Valley in September, learned that two major trends are shaping the future of IT and application development: Business Mashups and Agile.
Serena Software has focused on these technologies over the last year in its mission to drive innovation and collaboration across IT and business units. At the Tag Conference, experts from Gartner, and other leading organizations agreed that Mashups and Agile exist today in most F100 companies. They predicted broad adoption of these technologies as IT innovation becomes more distributed.
"Mashups and Agile extend the power to innovate and make positive business changes to every member of an organization, not just traditional application developers," said René Bonvanie, senior vide president, global marketing, partnerships, and online services at Serena Software. "The application development market is clearly expanding, especially as companies look for IT innovations to improve productivity in a down-turned economy."
Agile on the Ascent
One surprise from the event was the realization that Agile is more embedded in F100 companies than Serena initially realized, which indicates growing adoption. Another finding was that Agile is being used for mission-critical application development, like medical billing systems and trading floor systems, not just Web applications like Flikr.
These findings came from the "Agile Story Corps" booth where Tag conference-goers were able to record personal stories about their Agile experiences. The Agile Story Corps is an extension of the Agile methods that Serena and Valtech use to develop products and services. The collected stories will help the development team incorporate user feedback, and will ensure that final products meet the needs of intended users.
Forrester Research said in a report called "Enterprise Agile Adoption In 2007," issued February 6, 2008:
- One fourth of enterprises currently use Agile processes, and nearly half of the remaining firms are aware of Agile.
- The majority of enterprises that are aware of Agile are interested in adopting it or are already planning to adopt it.
- Agile adoption increased 53% year-over-year between 2006 and 2007.
- The larger the company, the more likely it is to use Agile.
To meet the increasing demand for Agile adoption in the enterprise, Serena announced at the Tag event that it will deliver a pure Agile solution based on best practices. Serena® Agile On Demand combines the developer tool with Agile adoption and training services from Valtech. This enables software development groups to add Agile to their development portfolio and support global teams working on multiple projects. Serena Agile on Demand will be available via Software as a Service (SaaS) by the end of the year.
Business Mashups Offer Huge Potential
At the Tag conference, a panel of industry VIPs debated the history, definition and pervasiveness of Business Mashups today. Pundit Bill Ives captured much of the discussion in his blog. Although the panelists brought their own perspectives on Mashups and how they are used by whom, they all agreed that Mashups are continuing to penetrate the enterprise and that the potential is huge. Forrester predicted Mashups will be a $700 million market by 2013 ("The Mashup Opportunity," May 2008).
Panelists included:
- Forrester, Oliver Young, Analyst
- Gartner, Anthony Bradley, Managing VP
- Kapow, Stefan Andreeson
- Oracle, Vince Casceris, VP
- Programmable Web, John Musser, Founder
- Serena Software, René Bonvanie, SVP Marketing (moderator)
Serena announced at the conference that Serena Business Mashups is now available on demand. With no software to install or infrastructure to manage, workers can build and deploy Mashups to automate business processes and be more productive.
Winners: Customer Innovation Awards
Serena also announced at the conference the winners of its annual Customer Innovation Awards. The awards recognize customers who innovate and extend Application Lifecycle Management to improve business processes, overcome technology challenges, and enhance the company's bottom line by leveraging Serena solutions. The 2008 winners include:
- WMS Gaming for Project & Portfolio Management Excellence
By implementing Serena Mariner®, slot machine provider WMS Gaming was able to increase ROI by automating in real time previously manual processes. What used to take an average of 244 person-days per year is now almost instantaneous. WMS prides itself on combining advanced technologies with its deep pool of intellectual property to create unique gaming experiences.
- Nationwide Mutual Insurance for Mainframe Mashers
Serena ChangeMan® ZMF helped Nationwide, one of the largest insurance and financial service companies in the world, to improve communication, automate guidance, and increase transparency. At Nationwide, every mainframe component in the application lifecycle integrates with Serena ChangeMan ZMF, which has standardized processes and improved compliance for every department from corporate to finance. Nationwide manages a full range of insurance products and financial services while aiming to provide the ultimate in customer service.
- Marquardt for Application Lifecycle Excellence
With Serena Dimensions® 10, automobile switch manufacturer Marquardt improved collaboration, quality, and transparency among 170 users around the globe. Serena Dimensions10 made it possible for individuals to follow the same processes and access centralized data. Marquardt designs and produces switches, sensors and other systems for products ranging from automobiles and appliances to heating and air-conditioning technology.
About Serena Software, Inc.
Serena is a privately owned company, headquartered in Redwood City, California, with 29 offices in 14 countries and more than 800 employees. Serena provides software on premise and on demand to over 15,000 customers including 96 of the Fortune 100. Serena enables teams of programmers to become more efficient by standardizing and automating development processes across both mainframe and distributed environments. Serena enables IT business analysts and power users to improve productivity with a new generation of Web 2.0 tools to build Business Mashups. Serena Business Mashups can be used to automate common, everyday processes; they are visual and do not require coding. Serena also enables IT executives to gain visibility into their projects, resources and costs - CIOs should have access to the same quality of information about IT as the CFO has about Finance. For more information on Serena, visit http://www.serena.com.
Serena, Mariner, ChangeMan and Dimensions are registered trademarks of Serena Software, Inc. All other product or company names may be trademarks of their respective owners, and their use is intended for identification purposes only and not in association with or as sponsorship or endorsement by such owners. Copyright © 2008 Serena Software, Inc. All Rights Reserved.
